-
What will India’s new Data Protection Act bring to the world of FinTech? I spent some time researching, talking to experts, and speculating with a crystal ball. Read on for my take. DPDP: The big reset India is known for leapfrogs. Whether it is our leapfrog from landlines to 5G or our recent leapfrog from…
-
Indian lenders have a fetishization problem. Graphic imagery, I admit. But it’s a diagnosis that fits with the unhealthy obsession banks and NBFCs seem to have with building shiny new digital lending apps. For decades, they’ve operated with a quiet, unquestioned belief: if we build a beautiful app, consumers will wake up every day and…
-
“What are you even doing with your life if you don’t have a podcast?” “Oh, you do.” “Does it feature a monologue on productivity hacks? Or a Naval clone saying loopy things that don’t make sense except if you think really hard?” “Oh, you have whiskey biceps. Great.” “I am sorry to break it to you but…
-
If you’ve caught the Madison Avenue flu, good luck escaping an MBA. And a boring career. It’s tough to be a marketer. All marketers will convince you of that. Hence, anyone who thinks about a career in marketing starts with the dream of pursuing an expensive MBA at preferably an Ivy League institution. The next…
-
When it comes to creating a founder’s brand, marketing functions tend to be caught unawares. As marketers, we have all been guilty of focussing too much on metrics. We care about cost per lead, engagement rate, revenue attribution and so much more. Sometimes, these metrics become the sole reason for our existence and give meaning…
-
If you had to pick between jumping in front of a train or using your bank’s mobile app for all your transactions, would you prefer a passenger car or a goods train? For two decades now, the promise of digital transformation has kept us transfixed. First, our computers got faster. Then, they shrank and followed us to…
·
-
Funnels are to marketing what the steering wheel is to a car. Without funnels, marketing doesn’t really exist and goes astray even with the least bit of misalignment. But the funnel as we know it is dead. The core idea behind a funnel is refinement – it separates a large potential audience into chunks of…
-
What’s the difference between a delivery in 30 minutes and one in less than 10 minutes? Not much. Even as Zomato claimed recently that it’ll launch a 10-minute food delivery, the internet wasn’t convinced. The company fielded mass outrage online, with people questioning the ethics, practice and security of the delivery fleet and the restaurant…
-
When people are self-obsessed, they retweet their own tweets and like their own posts. When marketers feel vain, they write ebooks about their company. While I clearly mean that as a joke, sometimes you can tell a marketer’s self-obsession (or that of their bosses) from a brand’s messaging. It might not seem all that different…
-
Subscribe
Subscribed
Already have a WordPress.com account? Log in now.
Mayank Jain - Writer | Marketer | Storyteller 